WithSalt

Your ROAS looks great
Your P&L doesn't?

Most agencies optimize for dashboards and call it a win. Real growth shows up in your revenue, not your reporting tool, and that's the only number we actually care about.

Apply for a Growth Audit

We specialize exclusively in DTC growth at scale.

Built for brands where growth requires more than a single channel and more than a single lever.

Paid Media
MER-led acquisition and scale across
Meta, Google, TikTok, Criteo,
YouTube, and CTV.

Creative Strategy

Creative direction built for scale, not just ads.

TikTok Ads

Creative-testing frameworks that find breakout winners.

Google Search & Shopping

Capture and convert high-intent demand.

Pinterest Ads

Turn inspiration into measurable action.

Incrementality Testing

Identify what truly drives new growth and scale it efficiently.

We don’t optimize for ROAS. We optimize for revenue growth.

We evaluate paid media based on incremental revenue impact, not isolated channel performance — so beauty brands can scale with confidence across DTC and retail.

We deliver measurable growth for brands built to last.

Growth isn't luck — it's disciplined strategy. We align paid media, creative direction, and cross-channel execution to drive real revenue growth for founders under investor scrutiny and board pressure.

$200M+

Revenue influenced
across DTC & retail

80+

DTC brands scaled profitably

2–5x

Efficiency Increase in 90 Days

Bath and Body Works: Driving Purchase Conversions with Meta and TikTok Ads

Bath and Body Works, a leading retailer of bath, body, and home fragrance products, sought to optimize its digital advertising strategy to drive purchase conversions and maximize return on investment (ROI). With the goal of increasing sales while reducing cost per purchase, Bath and Body Works partnered with Saya Digital to implement a targeted advertising campaign leveraging Meta and TikTok ads. Rigorous testing methodologies and collaboration with influential content creators were integral to achieving success.

Read case

Alo Yoga Case Study: Driving Purchase Conversion Amidst COVID-19

During the COVID-19 pandemic, Alo Yoga, a leading activewear brand, faced the challenge of maintaining sales momentum and driving purchase conversion amidst economic uncertainty and shifting consumer behaviors. With brick-and-mortar stores temporarily closed and consumer spending habits evolving, Alo Yoga sought to adapt its digital marketing strategies to resonate with customers and increase online sales during this challenging time.

Read case

View Case Studies